SERVICES
Here’s an idea of how I can help. But truly, I customize what I offer to meet your needs. Reach out and let’s talk! (And if I can’t help, I have a network who can.)
Brand Messaging
If your brand guidelines only include color palettes and logo versions … you don’t actually have brand guidelines (you have visual guidelines, which are great, but not the full “toolkit” you need).
The messaging part of brand is the formula for what makes you uniquely valuable, to whom, and why. More than words and phrases, brand messaging gives you tools to connect with your audience in ways that motivate action.
CoPilot +
If you’re a team of 2 people or fewer when it comes to all things marketing/communications, you might feel trapped in the weeds, so busy managing tactics you don’t have enough time to focus on the big picture. Do you sometimes wish you could talk to someone who could help you prioritize, figure things out, and even do actual work?
With CoPilot + you get a seasoned marcomm professional who functions as a mentor, strategist, AND implementer, all in one.
Whether you want to add a seasoned member to your team, or get extra help for a less experienced staff member, we’ll work through priorities and map out a plan to focus on what matters to move your organization forward.
Connection Strategy (aka marketing/communications plans)
You know those ads that are really funny, but you can’t remember what they’re for?
Clever is good; connection is better.
Your audience can’t take action for you unless they feel connected. Whatever the vehicle, you need to convey your solution to the people who need and value you in a way that goes beyond clarity (or humor) to answer that unspoken “what’s in it for me?” question that motivates us all.
Let’s create compelling content for your specific audience in the right place at the right time in the right way. From online to in print to on the screen, we’ll come up with a plan (and the actual content itself) that makes your mission a magnet.
Not sure what you need?
Maybe you have one specific project, or maybe what you need doesn’t fit into a neat and tidy box.
Need a senior leader, but not a full-time director? Don’t have the capacity (or budget) to manage an agency but know you need more experienced help? Just need expertise for one report, or a website update, or thought leadership?
I can join your team as a true fractional marketing/communications leader, a senior resource or an extension of your team.
With decades of experience, I can jump in to help with any size project.
