WORKING + WISDOM
When you need more than a mentor, but less than an agency
Do any of these sound like you?
You’re on an ‘island of expertise’ when it comes to all things marketing/communications for your organization.
You’re doing multiple jobs, one of which is marketing – which doesn’t happen to be your background.
You’re a skilled leader, with a skilled team member, but you need to get more done. You’ve thought about hiring a contractor or consultant, but you just don’t have time to manage them. And you definitely don’t have the time to manage an agency (or the budget).
And this one is true for all of us: AI only goes so far.
We have a solution.
A Multi-Purpose Partnership
More than advice or a sounding board, you get good work done — better.
MENTOR
With 30+ years of experience, I can be a sounding board and guide. (Sure, AI knows a ton, but it hasn't actually done the work.) We'll map out areas of focus with specific goals to move you from tactician to strategist.
STRATEGIST
So busy executing you don't have time to ask why, or why not? We'll map out a marketing/communications strategy that links to the organizational goals, so we know how each action fits into the bigger picture.
IMPLEMENTER
If you're a team of one, you don't have time to do "all the things." If you need help, I can jump in and get work done in partnership with you and your team. And if I don't have the expertise, I have a network of pros who do.
What do you get out of it?
A NON-BOSS BOSS
You get senior leadership without judgement. Share what you don’t know or don’t like – it’s all safe with me. Sometimes half the challenge is being the solo expert on the team, with no one else to “talk shop” with.
ACTIONABLE PLAN
Rather than an always-growing to-do list, you’ll have straightforward plan to follow, including metrics, so you can always share what you’re doing with leaders, co-workers, or the board (and prioritize the next brilliant idea).
CONSTRUCTIVE QUESTIONS
I do like to ask questions! But all of them will be centered on what’s effective. Is this on brand? Has this been shown to work? Why are you doing X instead of Y? How do we know we should invest this much money/time into this idea?
DELIVERABLES
While I’m here to be a senior sounding board, I can also do some work, too. Need an editor, a rough draft, a script, a storyboard? Need help setting up tables for the galas or signs at your trade show? From big events to short headlines, I not only offer advice and perspective, but I can also actually do the work.
BRAND MESSAGING
No more hunting around for what to say, no more inconsistencies (depending on who wrote the social post!), no more generic content from AI. You’ll have practical tools that convey your uniqueness to those who care.
PRO TIPS
I’ve been doing this for decades, and I’m connected to a lot of others in the creative world. Yes, AI can answer a lot of questions, but sometimes you need to talk to an actual person who’s been there/done that.
