WORKING + WISDOM
When you need more than a mentor, but less than an agency
Do any of these sound like you?
You’re doing multiple components of multiple jobs (like donor relations + communications, or business development + marketing).
You’re smart, but marketing and communications isn’t necessarily your background. You’ve thought about hiring a contractor or consultant, but you just don’t have time to manage them. And you definitely don’t have the time (or budget) to manage an agency.
Everyone keeps telling you to just use AI more, but it’s not exactly a magic wand.
We have a solution.
A Multi-Purpose Partnership
More than advice or a sounding board, you get good work done — better.
MENTOR
Sure, AI knows a ton, but it hasn't actually done the work. With 30+ years of experience, I’m a sounding board and guide with lived experience. More than just talking about challenges, we'll map out specific goals to stay focused on what matters most.
STRATEGIST
So busy executing you don't have time to ask why, or what else? We'll build a marketing/communications strategy that links to organizational goals, so each action fits into the bigger picture. And if something doesn’t line up, maybe we’ll stop doing it! No one has time for “just because” work.
IMPLEMENTER
If you're a team of one, you don't have time to do "all the things." I can jump in and get work done in partnership with you and your team. And if I don't have the expertise, I have a network of pros who do.
What do you get out of it?
A NON-BOSS BOSS
You get senior leadership without judgement. Share what you don’t know or don’t like – it’s all safe with me. Sometimes half the challenge is being the solo expert on the team, with no one else to “talk shop” with.
ACTIONABLE PLAN
Rather than an always-growing to-do list, you’ll have a straightforward plan to follow, including metrics, so you can always share what you’re doing with leaders, co-workers, or the board.
CONSTRUCTIVE QUESTIONS
I do like to ask questions! But all of them will be centered on what’s effective. Is this on brand? Has this been shown to work? Why are you doing X instead of Y? How do we know we should invest this much money/time into this idea?
DELIVERABLES
While I’m here to be a senior sounding board, I can also do some work, too. Need an editor, a plan framework, a script, a dashboard? From big events to short headlines, I not only offer advice and perspective, but I can also actually do the work.
BRAND MESSAGING
No more hunting around for what to say, no more inconsistencies, no more generic content from AI. You’ll have practical tools that convey your organization’s uniqueness to those who care.
PRO TIPS
I’ve been doing this for decades, and I’m connected to a lot of others in the creative world. Yes, AI can answer a lot of questions, but sometimes you need to talk to an actual person who’s been there/done that.
