BRAND MESSAGING
How to consciously connect with your audience.
Whether you think you have a brand or not, you do. As soon as your organization interacts with someone, you’re living out your brand. (And no, it’s not a logo or a clever tagline.)
How can your brand work for you to attract — and keep — your “ideal” customer (or donor, volunteer, advocate, client, patient)?
Let’s take what makes you valuable and package that ‘secret sauce’ to convey your unique value to those who uniquely need you.
How Brand Messaging Works
You can find many complicated brand processes out there. So if you like fancy, we’re not a good fit. I’ve distilled it down to a simple process that can take as little as two months – with time for direct customer conversations as well as internal stakeholder interviews and workshops.
DISCOVER
Conduct internal & external interviews
Review business and marketing plans
Dig into competitive and marketplace research
DESIGN
Generate insights from the data
Workshop those insights with leaders
Refine the insights into useful tools
DELIVER
Core purpose & identity elements
Ideal client insights
Ready-to-use copy playbook
DEPLOY
To fully flesh out the brand, let's put it to use right away on your website and collateral.
See example deliverables below.
Deliverables
WHAT YOU GET
Brand book including:
Mission/purpose
Actionable values
Brand personality
Ideal client personas
Value proposition
Message toolkit
Visual brand guidelines (as needed)
WHAT IT CAN TURN INTO
Brand gives you the guidance and ingredients for:
Templates (Word, PowerPoint, etc.)
Campaigns (print and digital)
Proposal language
Bios
Website and collateral images and language
LinkedIn profiles
Email signatures
Signage
