BRAND MESSAGING

How to consciously connect with your audience.

Whether you think you have a brand or not, you do. As soon as your organization interacts with someone, you’re living out your brand. (And no, it’s not a logo or a clever tagline.)

You have a brand whether you consciously create one or not. Your brand is how people feel about you, about what they say when you’re not in the room. It will work for, or against you.

Given that you have this “thing” – whether you want to or not – how can your brand work for you to attract — and keep — your “ideal” customer (or donor, volunteer, advocate, client, patient)?

Let’s take what makes you valuable and package that ‘secret sauce’ so you convey your unique value to those who uniquely need you.

How Brand Messaging Works

You can find many complicated brand processes out there. So if you like fancy, we’re not a good fit. I’ve distilled it down to a simple process that can take as little as two months – with time for direct customer conversations as well as internal stakeholder interviews and workshops.