BRAND MESSAGING
How to consciously connect with your audience.
Whether you think you have a brand or not, you do. As soon as your organization interacts with someone, you’re living out your brand. (And no, it’s not a logo or a clever tagline.)
You have a brand whether you consciously create one or not. Your brand is how people feel about you, about what they say when you’re not in the room. It will work for, or against you.
Given that you have this “thing” – whether you want to or not – how can your brand work for you to attract — and keep — your “ideal” customer (or donor, volunteer, advocate, client, patient)?
Let’s take what makes you valuable and package that ‘secret sauce’ so you convey your unique value to those who uniquely need you.
Working + Wisdom Example Callouts
More than advice or a sounding board, you get good work done — better.
COACH
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MENTOR
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STRATEGIST
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IMPLEMENTER
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How Brand Messaging Works
You can find many complicated brand processes out there. So if you like fancy, we’re not a good fit. I’ve distilled it down to a simple process that can take as little as two months – with time for direct customer conversations as well as internal stakeholder interviews and workshops.
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Internal & external interviews, plans (business and marketing), competitive research
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Generate insights from the data
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Workshop with leaders
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Use input to finalize Brand Book. withvisual identity and messaging tools
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Use brand in marketing material and refresh with new insights (at least annually)
Deliverables
WHAT YOU GET
Brand book including:
Mission/purpose
Actionable values
Brand personality
Ideal client personas
Value proposition
Message toolkit
Visual brand guidelines (as needed)
WHAT IT CAN TURN INTO
Brand gives you the guidance and ingredients for:
Templates (Word, PowerPoint, etc.)
Website and collateral images and language
Proposal language
Bios
LinkedIn profiles
Email signatures
Campaigns (print and digital)
Signage
