Services
Reach out to talk more about what you need.
If I can’t help, I have a network who can!
Brand Messaging
If your brand guidelines only include color palettes and logo versions … you don’t actually have brand guidelines. But every action you take and every message you send conveys your brand – whether you’re consciously shaping it or not.
Brand messaging is a recipe for how to connect and with whom. More than words and phrases, brand messaging gives you tools from brand personality to an ideal client profile to help you connect with your audience in ways that motivate action.
Working + Wisdom
Are you working on an Island of Expertise when it comes to all things marketing/ communications? Do you sometimes wish you could talk to someone who’s “been there/done that”? (AI is good, but it hasn’t actually done the work; it just likes to talk about it.)
With Working+ Wisdom you get a seasoned marcomm professional who functions as a coach, mentor, strategist, AND implementer, all in one. When it comes to effectively sharing your organization’s value with those who need your unique solution, we’re here to elevate and execute.
Connection Strategy
Your audience can’t take action for you, or with you, if they don’t feel connected to you. Content is one key way to connect. It could be a website, a brochure, speaking at an event, a video, or even what your auto reply emails say. Whatever the vehicle, you need to convey your solution to the people who need and value you — in a way that clicks.
That’s where we can help. Let’s go beyond clarity by adding value through compelling content. From online to in print to on the screen, we’ll come up with a plan (and the actual content itself) that moves your mission and goals forward.
Less than an agency, more than a coordinator:
Need a senior leader, but not a full-time director? Don’t have the capacity (or budget) to manage an agency but know you need more experienced help?
I can join your team as a true fractional marketing or communications leader, an interim leader, or a senior resource. If you need leadership less than full-time, let’s talk.
Time to update your website or collateral, but your team is at capacity? Or maybe you need some content created that doesn’t sound like AI?
With decades of experience, I can jump in to help – and pull in experts from my network, too.
