Building a Strong Marketing Foundation
Challenge
Smart people can get a lot of good work done. But they can’t necessarily do the client work and marketing at the same time.
Solutions
To create a more sustainable pipeline of new clients, we worked with ddms (environmental data experts) to understand the industry, competition, clients, and unique value. We created a marketing plan to serve as a solid foundation, from metrics to messaging. It included some new tactics (e.g., campaigns) as well as strengthening some existing tactics, like industry conferences. To align with their EOS approach, we also mapped out all the marketing processes.
Results
The team now has a more robust presence at events, which is generating more leads. They're gaining new followers on LinkedIn, and we're about to launch their first email campaign.
Messages Matter role
(in partnership with marketing guru Kate Hendershott)
Marketing plan; content creation; fractional team leadership
“It’s been so helpful having Kate and Tara on the team. We just don’t have the time or past experience to do marketing as consistently as it needs to be done. Having a plan gives us a path to follow, but having a team there working alongside us it what turns the ideas into action.”